FOR RELEASE ON APRIL 1, 2025
Monster Energy Announces Nationwide Passion Run for Earth Day 2025 and New Passionfruit Flavor
More than just a flavor, Monster Energy Passionfruit uses 100% compostable cans and real fruit.
Corona, Calif., April 1, 2025– Monster Energy will celebrate Earth Day 2025 with its inaugural, nationwide Monster Passion Run, featuring mobile DJ Skrillex, in support of the new Monster Energy Passionfruit which will be exclusively sold in Target on Earth Day 2025 (April 22) to support environmental sustainability.
Powered by Monster Energy’s new passionfruit flavor, this event encourages fans around the country to skip the drive and run to work. The premiere event will kick-off in downtown Los Angeles on Tuesday, April 22 at 8 a.m. PST, where award-winning EDM DJ Skrillex will provide electrifying tunes as participants head to work. The event will also include product samples and ticket giveaways for upcoming rock concerts and sports events. Simultaneously, the Monster Passion Run will occur in six additional markets.
“Monster Energy is more than just an energy drink. We’re a brand whose mission is to fuel our fans so they can be their best selves and “Unleash the Beast,”” says Ray Blue, Head of Environmental Impact. “That’s why we created the Monster Passion Run– a dynamic event that demonstrates our spirit of adventure and passion for our planet.”
In celebration of Earth Day 2025, Monster Energy created this new passion fruit flavored beverage to revitalize passion for planet Earth. This new limited edition flavor reflects Monster Energy’s dedication towards taking care of our globally shared home: Earth. Using 100% compostable cans and real fruit ingredients, Monster Passionfruit offers irresistible flavor and demonstrates commitment to environmental stability.
Monster Energy Passionfruit is a mildly sweet, mildly tart revitalizing beverage whose complex, delicate tasting profile reflects our complex yet delicate planet. This tropical beverage is made with Earth’s candy– real fruit which means there are no artificial flavors or sweeteners.
Local run clubs in the following markets will also host the Monster Passion Run:
- Houston, Texas
- Ocean City, Maryland
- New York, NewYork
- Chicago, Illinois
- Los Angeles, California and
- Miami, Florida
For every can of Monster Energy Passionfruit purchased, Monster will pledge funds and donate a tree to plant to combat deforestation and wildfire damage.
Monster Energy Passionfruit will be exclusively available at Target, in stores and online at target.com/monsterpassionfruit.
For more information, please visit our website at www.monsterenergy.com/passionrun and follow us on social media @MonsterEnergyCompany on X, Instagram, and TikTok.
Disclaimer: Monster Energy products are NOT recommended for children, people sensitive to caffeine, pregnant women or women who are nursing as this product may cause harm to these groups.
About Monster Beverage Corporation
Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® drinks, Monster Energy Ultra® energy drinks, Juice Monster® Energy + Juice energy drinks, Java Monster® non-carbonated coffee + energy drinks, Rehab® Monster® non-carbonated energy drinks, Monster Hydro® non-carbonated refreshment + energy drinks, Monster Energy® Nitro energy drinks, Reign Total Body Fuel® high performance energy drinks, Reign Inferno® thermogenic fuel high performance energy drinks, Reign Storm® clean energy drinks, NOS® energy drinks, Full Throttle® energy drinks, BPM® energy drinks, BU® energy drinks, Burn® energy drinks, Gladiator® energy drinks, Live+® energy drinks, Mother® energy drinks, Nalu® energy drinks, Play® and Power Play® (stylized) energy drinks, Relentless® energy drinks, Samurai® energy drinks, Ultra Energy® drinks, Predator® energy drinks and Fury® energy drinks. The Company’s subsidiaries also develop and market still and sparkling waters under the Monster Tour Water® brand name. The Company’s subsidiaries also develop and market craft beers, hard seltzers and flavored malt beverages under a number of brands, including Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, Wild Basin® hard seltzers and The Beast Unleashed™. For more information visit www.monsterbevcorp.com.
Source: https://investors.monsterbevcorp.com/